“Creativity is the best weapon to win competition.”
This is true now and always. The same mantra is applied or rather adopted by companies to conquer their competitors and increasing their market share. This can be seen in the field of advertising also, where the advertising companies are coming up with new and innovative ideas to mark an upward trend in the sales graph of their clients.
Using celebrities for endorsements, has now become an old technique. The companies are now adopting the “slice of life” technique to attract customers. Here the advertisement tries to show such part of a common man’s life, which is easy to digest by the viewers, and makes itself recognized as a part of their life.
The new Samsung mobile ad in which a young girl and a boy fight for a resolution to get passed, is one such ad which is very much welcomed by youngsters. On the other hand, the new ad of idea 3G in which a boy uploads an incident on the you-tube on the basis of which the culprit gets the punishment, is such a creative piece of work which shows the hard reality of Indian crime scene.
Through these ads the companies intend not only to increase the sales but also to improve their image in the market.
So in this way the Indian advertising scenario is changing.
No comments:
Post a Comment